Why do you use "why not" as a marketing strapline?

Why not enjoy a meal in the restuarant? Why not stay this summer? Why not join us for Christmas Day Lunch? Why not, Why not, Why not?

Because I don't want to!

Do you see marketing material in your hotel or business with the phrase "why not" at the top? If so then I suggest that whoever creates your marketing straplines is being utterly uncreative.

By using the phrase "why not" they are asking the reader to come up with any number of reasons why they don't want to take up the offer rather than using a positive marketing message extolling all the reasons why the reader would be interested in making a purchase.

The simple truth is that using "why not" is the easiest option open to the "marketer" and hotel managers and owners should do more to question the effort put into the creation of marketing messages. In fact, just ban the use of the phrase and you'll notice the more positive nature of your marketing within weeks. It worked for me.

Try it.

Robert Smith
http://www.completehotelsservices.co.uk/